Effective Date: 1st January 2026

These Terms and Conditions (“Terms”) govern the provision of services by Hussell Up (“we”,

“us”, “our”) to the client (“you”, “the Client”). By engaging Hussell Up, you agree to be

bound by these Terms.

1. Definitions

• Services means the marketing services provided by Hussell Up, including but not

limited to social media management, content creation, SEO, paid advertising, email

marketing, and lead generation.

• Agreement means these Terms together with any proposal, scope of work, or

written agreement issued by Hussell Up.

• Deliverables means the final approved content or materials supplied as part of the

Services.

2. Scope of Services

The Services provided will be those outlined in the agreed proposal or contract. Any services

outside of the agreed scope will be quoted and billed separately.

Hussell Up is not responsible for services not explicitly included in the agreed scope.

3. Client Obligations

The Client agrees to:

• Provide accurate and timely information required to deliver the Services.

• Supply access to relevant platforms, including but not limited to websites, hosting,

CMS, Meta ad accounts, Google Analytics, and Google Search Console.

• Provide feedback and approvals within agreed timeframes.

• Ensure all supplied materials are lawful and do not infringe third-party rights.

• Maintain the confidentiality and security of all login credentials.

Delays caused by missing access, late approvals, or incomplete information may impact

timelines and performance. Hussell Up is not liable for delays or results affected by such

issues.

4. Approvals and Communication

• Content plans will be provided in advance where applicable.

• The Client has 7 days from receipt to request reasonable amendments.• Once content is approved, or the approval window has passed, changes cannot be

guaranteed.

• Urgent or late changes may be declined or billed separately.

5. Payment Terms

5.1 Fees

Fees are outlined in the agreed proposal or contract and are exclusive of VAT unless stated

otherwise.

5.2 Payment Schedule

• Invoices are payable within 7 days of issue unless otherwise agreed.

• Late payments may incur a charge of 10% per month.

• Hussell Up reserves the right to pause Services if payment is overdue.

6. Paid Advertising

Where paid advertising services are provided:

• Advertising spend is paid directly by the Client and is separate from Hussell Up’s

fees.

• Hussell Up does not fund, reimburse, or refund advertising spend under any

circumstances.

• Hussell Up does not guarantee specific results, including cost per lead, return on ad

spend, conversions, or sales.

• Performance is influenced by factors outside Hussell Up’s control, including budget,

offer, market conditions, competition, landing pages, and the Client’s sales process.

• Hussell Up is not responsible for ad rejections, account restrictions, suspensions, or

policy changes enforced by advertising platforms.

7. SEO Services

Where SEO services are provided:

• SEO is a long-term strategy and results are not immediate.

• Hussell Up does not guarantee keyword rankings, traffic increases, or enquiries.

• Search engine algorithms, competitor activity, and platform updates are outside

Hussell Up’s control.

• Meaningful SEO results typically take several months and vary depending on

competition, website condition, and budget.

8. On-Site Content CreationWhere on-site filming or photography is included:

• The Client is responsible for ensuring access, permissions, and availability on the

agreed date.

• Any required permissions to film staff, customers, or premises must be obtained by

the Client.

• Hussell Up is not responsible for delays or cancellations caused by weather, access

restrictions, or site conditions.

• Late cancellations or rescheduling may be chargeable.

9. Intellectual Property

• Upon full payment, the Client owns the final approved Deliverables.

• Raw footage, working files, drafts, and unused content remain the property of

Hussell Up unless otherwise agreed in writing.

• Hussell Up retains the right to showcase completed work for portfolio, website, case

studies, and promotional purposes indefinitely.

10. Confidentiality

Both parties agree to keep confidential any commercially sensitive information shared

during the term of the Agreement. This obligation continues after termination.

11. Limitation of Liability

• Hussell Up does not guarantee specific results, leads, sales, or performance

outcomes.

• To the fullest extent permitted by law, Hussell Up’s total liability is limited to the fees

paid by the Client in the three months preceding the claim.

• Hussell Up is not liable for indirect or consequential losses, including loss of profits,

revenue, or data.

• Hussell Up is not responsible for failures caused by third-party platforms, service

providers, or events beyond its control.

12. Term and Termination

12.1 Term

The Agreement commences on the start date of Services and continues until terminated in

accordance with these Terms.

12.2 Termination by Client

• The Client may terminate with 30 days’ written notice.

• All fees due up to the termination date remain payable.• Retainers and prepaid services are non-refundable.

12.3 Termination by Hussell Up

Hussell Up may terminate immediately if the Client:

• Fails to make payment.

• Breaches these Terms and does not remedy the breach within 48 hours.

• Acts in a way that makes service delivery impractical or unreasonable.

13. Force Majeure

Neither party is liable for failure to perform obligations due to events beyond reasonable

control, including natural disasters, strikes, technical failures, or governmental actions.

14. Dispute Resolution

Any disputes will first be addressed through informal discussion. If unresolved, the matter

will proceed to mediation. If mediation fails, disputes will be resolved through arbitration in

accordance with UK law.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of England and

Wales.

16. Amendments

Hussell Up may update these Terms from time to time. Updated versions will be published

on our website and apply to ongoing services.

17. Contact Details

Hussell Up Limited

Email: team@hussellup.co.uk

Website: www.hussellup.co.uk