Effective Date: 11June25

Welcome to Hussell Up ("we", "us", or "our"). Your privacy is important to us. This Privacy

Policy explains how we collect, use, and protect your personal data in accordance with the

UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Hussell Up is a UK-based digital marketing business. We offer:

• Social Media Management

• Content Creation

• Search Engine Optimisation (SEO)

• Email Marketing

• Lead Capture and Marketing Campaign Pages

We are the Data Controller for the purposes of UK data protection law. If you have any

questions, please contact us using the details at the end of this notice.

2. What Data We Collect

We collect personal data in the following ways:

a) Information You Provide to Us:

• Name

• Email address

• Telephone number

• Business name and contact details

• Payment or billing details (if applicable)

• Marketing preferences

b) Information Collected Automatically:

• IP address

• Browser and device type

• Website activity (pages visited, time on site)

• Cookies and tracking data

We collect this data when you visit our website, complete forms, or engage with our email

campaigns.

3. How We Use Your Data

We use your data to:

• Deliver our services to you

• Communicate with you about enquiries, updates, or account matters

• Send marketing communications (where consented)

• Analyse website traffic and improve performance

• Comply with legal or regulatory obligations

4. Legal Bases for Processing

Under the UK GDPR, we rely on the following legal grounds:

• Consent – When you subscribe to our marketing or agree to communications.

• Contractual necessity – To provide services you request.

• Legitimate interests – To manage and grow our business, improve services, and

protect against fraud.

• Legal obligation – To comply with UK laws or court orders.

5. Email Marketing and Lead Capture

We may collect your email and other details via forms on landing pages or social channels.

These are used to:

• Send promotional emails

• Share updates and offers

• Deliver lead magnets or downloadable content

You will always be given the option to opt-in. You can unsubscribe at any time using the

link in our emails or by contacting us directly.

6. Sharing Your Data

We do not sell or rent your data. We may share it with:

• Trusted service providers (e.g. email platforms, CRM software)

• Professional advisers (e.g. accountants, legal consultants)

• Law enforcement or regulatory bodies if required by law

All third-party partners are required to maintain strict confidentiality and data security.

7. International Data Transfers

Some of our third-party service providers may store data outside the UK. In such cases, we

ensure appropriate safeguards are in place, such as:

• UK-approved Standard Contractual Clauses (SCCs)

• Data processing agreements (DPAs)

• Verified adequacy decisions where applicable

8. Data Retention

We retain your data only for as long as necessary:

• To provide services or support

• To comply with our legal and tax obligations

• For up to 6 years after our relationship ends (for business records)

Marketing data is retained until you unsubscribe or request deletion.

9. Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data ("right to be forgotten")

• Object to or restrict processing

• Withdraw consent at any time

• Data portability (receive your data in a machine-readable format)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at: team@hussellup.co.uk

For more on your rights, visit: https://ico.org.uk

10. Cookies

We use cookies to improve website performance and user experience. You can:

• Accept or reject non-essential cookies via our cookie banner

• Manage cookie preferences in your browser settings

Please see our [Cookie Policy] for more information.11. Security

We implement industry-standard security measures (SSL, access controls, encryption, etc.) to

protect your data. While no system is 100% secure, we take appropriate steps to safeguard

your information.

12. Third-Party Links

Our website may contain links to other sites. We are not responsible for the privacy practices

of those websites.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will

post a clear notice on our site or contact you directly.

Last updated: 11June25

14. Contact Us

If you have questions or wish to make a data request, please contact:

Hussell Up

Email: team@hussellup.co.uk

Website: Hussellup.co.uk

UK ICO Registration No: ZB936008