We help businesses improve their visibility through social media strategy, content creation, full social media management and Meta Ads. Our main service is The First 90, a 90-day social media takeover designed to understand what works for your business before deciding what ongoing support you actually need. To discuss the right option for your business, email us at team@hussellup.co.uk or call us on 07587 577219 or get in touch through our website.

The easiest way to get started is to book a call with us or send us an enquiry through our website. We’ll learn a little about your business, what you’re currently doing and what you want social media to achieve. You can also email us directly at team@hussellup.co.uk.

We don’t believe in posting content just to keep your accounts busy. Everything starts with strategy. We learn your business, your audience and what actually matters commercially, then create content designed to build visibility, trust and opportunities. If you want to find out whether we’d be a good fit, email team@hussellup.co.uk or call us on 07587 577219.

You can call us on 07487 577219, email us at team@hussellup.co.uk, or get in touch through the enquiry form on our website. If you’re interested in working with Hussell Up, we’d be happy to have a chat about your business and what you’re looking to achieve.

We work with businesses where trust, visibility and strong content really matter. This includes hospitality, wellness, design, construction, interiors, lifestyle and service-based businesses. We are especially suited to businesses that care about quality, experience and building proper relationships with their audience.

This depends on our availability and what you need. Once we have had an initial conversation and agreed the right approach, we can usually move into onboarding, planning and content creation fairly quickly. We will always be clear on timelines, next steps and what we need from you before we begin.

If your customers use social media, then your business should have a presence there. You do not need to be everywhere, but you should be visible on the platforms your audience already uses, with content that helps them understand who you are, what you do and why they should choose you.

Yes. Social media is one of the most valuable marketing tools available to businesses. It gives you visibility, builds trust, keeps you front of mind and allows people to understand your business before they ever enquire. For many businesses, social media is now where the relationship starts.

Yes. Social media can absolutely generate leads, but only when the content gives people a reason to trust you and take action. If your content is vague, inconsistent or only focused on selling, it will struggle. If it answers the right questions, shows proof, builds trust and makes the next step clear, it can become a strong source of enquiries.

Yes, but it depends on your offer, audience and strategy. Some sales happen directly through social media, but often social media plays a bigger role in building trust before someone buys. People might follow you for weeks or months before they enquire. That does not mean it is not working. It means it is helping people get ready to buy.

It can, but social media usually plays a bigger role in building trust before the sale happens. The more consistently people see useful content from you, the more familiar they become with your business. When they are ready to buy, you are far more likely to be the business they think of.

Social media is not usually an overnight win. You can see small signs quickly, such as better engagement, more conversations and stronger visibility, but real momentum takes consistency. Most businesses should give it at least 3 to 6 months before judging properly. The longer you show up with a clear strategy, the more trust you build.

No. Brand awareness is part of it, but social media can also generate enquiries, build trust, educate potential customers, drive website traffic, support your sales process and help existing customers stay connected with your business.

No. Organic reach has changed, but good content can still reach huge numbers of the right people without paying for advertising. The key is creating content people genuinely want to watch, read, save or share rather than simply posting for the sake of being active.

Yes, for many businesses Instagram is still one of the strongest platforms for building visibility and trust. Reels, carousels, Stories and direct messages give businesses several ways to reach new people and stay visible to those already considering them.

For many businesses, absolutely. Facebook still has a huge active audience and can be particularly valuable for local businesses, established brands and audiences aged 30+. It also works alongside Instagram when running Meta Ads.

Yes, particularly if you sell to other businesses, professionals or higher-value clients. LinkedIn gives founders and businesses the opportunity to demonstrate expertise, build relationships and stay visible to potential customers, partners and referrers.

It can be. TikTok is not right for every business, but its discovery-led algorithm gives good content the opportunity to reach people who have never heard of you before. The decision should depend on your audience and the type of content you can consistently create.

There could be a few reasons. The most common one is a lack of strategy. If your content does not have a clear purpose, message or audience, you are essentially posting and hoping for the best. Start by answering the questions your ideal clients already have, show your process, build trust and make it clear why someone should choose you.

A good social media agency does far more than just post content. They help you understand your audience, build a strategy, create content, manage your platforms, spot opportunities, improve performance and keep your business visible. The goal is not just to make your page look busy. The goal is to make your marketing work harder for your business.

Yes, if you hire the right one at the right stage of your business. A good agency should save you time, bring fresh ideas, improve consistency and help you market with more direction. But it is only worth it if there is a clear strategy, good communication and a real understanding of your business.

It depends on what your business needs. An employee can be great if you need someone fully inside the business every day. An agency can be better if you need strategy, creative ideas, content planning, experience across different businesses and a wider skill set without hiring a full team. The right decision depends on your budget, goals and how much support you need.

Sometimes, but not always. Hiring internally means salary, National Insurance, equipment, software, training and management time. An agency can give you access to strategy, filming, editing, copywriting and account management without needing to employ several different people.

Potentially hours every week. Instead of planning content, filming, editing, writing captions, scheduling posts and analysing performance yourself, the agency handles the process while you focus on running your business.

A good agency should understand your business before creating anything. They should have a clear strategy, produce strong content, communicate well, understand the numbers and continually improve what they are doing based on what actually performs.

Look beyond follower counts and polished feeds. Look at the businesses they work with, the quality of their content, their results, how clearly they explain their strategy and whether they genuinely understand your goals and customers.

Ask who creates the strategy, who produces the content, how approvals work, what is included, how success is measured, who owns the content and what happens if you decide to leave. You should understand exactly what you are paying for before signing anything.

Be cautious of guaranteed followers, guaranteed leads, vague deliverables and agencies that talk more about posting frequency than business goals. Generic content, poor communication and an inability to explain how success will be measured are also warning signs.

It depends on what you need. A basic level of support will cost less, but it will usually only cover consistency and scheduling. If you want strategy, content creation, regular communication, reporting, meetings, ideas, campaigns and ongoing improvement, you should expect to invest more. The right cost depends on the level of support and results you expect.

Because proper management involves much more than posting. Strategy, research, filming, photography, editing, copywriting, scheduling, account management, reporting and ongoing improvement all take specialist time. You are paying for the whole system behind the content.

It depends on the service, but full management can include strategy, content planning, filming, editing, copywriting, scheduling, posting, account optimisation, Stories, reporting and ongoing improvements. We agree exactly what your business needs before we begin.

Because social media is ongoing. Content needs to be created consistently, performance needs to be reviewed and the strategy needs to adapt. A monthly service gives the agency enough time to keep building on what is working rather than treating every post as a separate project.

Not with Hussell Up. Every new client starts with The First 90. After that, we review what has worked and recommend the right level of ongoing support, which runs on a rolling monthly basis rather than tying you into another long fixed-term contract.

Yes. Every new full-management client starts with our 90-day takeover, The First 90. It gives us enough time to understand your business, build the strategy, create content, test what works and gather meaningful performance data.

Anything we have created for your business remains yours. We make sure you retain your content and account access, and we can hand everything over cleanly so you are able to continue managing your marketing internally or with another provider.

For full social media management, every new client starts with The First 90. We also offer services such as strategy, content creation and paid advertising separately where a full takeover is not the right fit.

Because good marketing needs a proper starting point. We do not believe in jumping straight in and posting without understanding the business first. The First 90 gives us time to learn, plan, create, test and improve. It helps us build the right foundation before moving into longer-term marketing.

The First 90 is where we get under the skin of your business and build momentum quickly. We look at your current marketing, understand your audience, create a strategy, plan content, improve your platforms and start showing up with more direction. It is designed to give your business a strong foundation instead of just posting randomly.

After the First 90, we review what has worked, what we have learned and where the biggest opportunities are. From there, we can continue with ongoing social media management, content creation, ads, blogs or a wider marketing strategy. The goal is to keep building on the momentum instead of starting from scratch every month.

Because we do not know what your business genuinely needs until we have worked with it. The First 90 lets us take over, test content, understand your audience and identify what actually works. We can then recommend ongoing support based on evidence rather than assumptions.

Every business starts from a different position, so we will never promise a particular number of followers or leads. You should expect stronger content, clearer positioning, increased consistency and useful data showing us what gets the right people watching, engaging and taking action.

Yes. The content we create for you is yours. You also keep the strategy, performance insights and everything we have learnt during the 90 days, whether you continue working with us or decide to take things in-house.

We deliberately keep this low. At the start we need access to your accounts, information about the business and a few hours of your time for onboarding and content creation. From there, we take care of the strategy, editing, planning, posting and management.

The First 90 includes 1 on-site content shoot. We plan what needs to be captured beforehand so we can create as much useful content as possible from the time we have together. If your strategy requires additional filming, we can arrange further shoots.

Yes. Hussell Up works with businesses across the UK. Strategy, planning, approvals and management can all be handled remotely, while content shoots can be arranged on location where required.

We review everything we have learnt, including your strongest content, platforms, audience behaviour and overall performance. We then recommend the level of ongoing support your business actually needs. Any ongoing package is rolling monthly with no new fixed-term commitment.

You do not have to become an influencer to market your business, but people do need to know who is behind it. Start small. Use voiceovers, hands-on clips, behind-the-scenes footage, photos, captions and simple talking videos when you feel ready. Confidence comes from repetition, not waiting until you feel perfect.

If you want better content, more variety and a stronger brand presence, then yes. A content shoot gives you a bank of useful footage and images that can be turned into posts, reels, stories, ads, website content and more. It also helps your audience see the real people, process and personality behind the business.

A content shoot is planned around your business, your goals and the type of content we need to create. We might film your process, your team, your space, your products, your service, behind-the-scenes clips, talking videos and anything else that helps tell the story properly. The goal is to capture content that feels natural, useful and true to your business.

Not always. Professional video is great for brand films, campaigns, launches and high-quality website content. But for everyday social media, simple phone videos can work extremely well. The most important thing is that the content feels clear, useful and real. A polished video with no message will not beat a simple video that says the right thing.

Film the things your audience would find useful, interesting or reassuring. Show your process, your team, your work, your behind-the-scenes, client questions, before and afters, common mistakes, tips, opinions and the small details that make your business different. Your everyday work is often more interesting than you think.

Very important. Video helps people understand your business faster because they can see your face, hear your voice, watch your process and get a feel for who you are. It builds trust in a way static content often cannot. You do not need every video to be perfect, but you do need to start showing more of the real business.

Yes. You can send us footage at any time and we can turn it into finished content. We can help with what to film, how to film it and what we need from you so the footage is useful when it reaches our editing team.

Yes. Your iPhone is more than good enough for a lot of social media content. Good lighting, clear sound and a strong idea matter more than expensive equipment. Some of the best-performing content is filmed quickly on a phone because it feels natural and easy to connect with.

No reputable agency can guarantee a specific number of leads from organic social media. What we can do is build the strategy, create stronger content, improve your visibility and continually optimise what we are doing to give your business the best possible chance of generating enquiries.

We start with your business goals and work backwards. That might mean tracking reach, profile visits, website clicks, enquiries, leads, bookings or sales. We care far more about whether social media is helping the business than chasing impressive-looking numbers with no commercial value.

We look at the data and change something. Social media is not about repeatedly posting the same thing and hoping it eventually works. We analyse the content, hooks, topics, formats, audience response and calls to action, then use what we learn to improve the next round.

We review your performance monthly. Rather than sending a report full of numbers with no context, we explain what happened, what worked, what did not and what we are changing as a result.

The most important metrics depend on your goals. Reach, profile visits, website clicks, enquiries, saves, shares, watch time and conversions can all matter. Likes are nice, but they are not the full picture. The question is whether your marketing is building visibility, trust and action with the right people.

You should have a much clearer understanding of the content your audience responds to, stronger visibility, a larger library of quality content and a far more consistent online presence. For many businesses this also means increased conversations, enquiries and opportunities.

Yes, if you have a clear offer, a good understanding of your audience and somewhere useful to send people. Meta Ads can be powerful, but they are not a magic fix for weak messaging or unclear marketing. If your organic content, website and offer are not clear, ads will usually expose the gaps faster.

It depends on your goals, offer and audience size. If you are just testing, you can start with a smaller budget, but you need enough spend to collect useful data. For most businesses, Meta Ads work best when they are backed by strong creative, a clear offer and a good follow-up process. Spending money without those things in place usually leads to wasted budget.

Not necessarily. A strong organic presence should usually come first because ads work far better when people click through to a business they trust. Ads can then be used to increase reach, generate leads or put proven offers in front of more of the right people.

Organic social media is the content you publish without paying for distribution. Paid social uses advertising spend to deliberately put content in front of selected audiences. Organic builds trust and credibility, while paid advertising can dramatically increase how quickly the right people see your offer.

Yes. Meta Ads do not rely on you having a large following because you can pay to reach people who have never interacted with your business before. A strong profile still matters though, because many people will check your page before deciding whether to enquire.

Yes, when they are used properly. Meta still gives businesses incredibly detailed ways to reach potential customers, but simply putting money behind a post is not enough. Strong creative, a clear offer, good targeting and a proper follow-up process are what make ads work.

A good advert gets the right person to stop, understand the message and take the next step. It needs a strong hook, clear creative, simple messaging, a relevant offer and a clear call to action. The best adverts do not just look good. They speak directly to what your audience cares about.

AI Search is when people use tools like ChatGPT, Google AI features or other AI platforms to ask questions and get direct answers. Instead of only typing keywords into Google, people are now asking full questions and expecting useful, simple answers. This means businesses need content that answers real questions clearly.

Businesses can appear in ChatGPT when there is clear, useful and trustworthy information about them online. That might come from their website, blogs, articles, reviews, directories, social profiles or other sources across the internet. The easier your business is to understand online, the more chance AI tools have of recognising what you do.

Potentially, yes. But there is no guaranteed button you can press to make it happen. AI tools are more likely to mention businesses that have a clear online presence, strong content, useful information, reviews, authority and consistency across the web. The goal is to make your business easy to understand, easy to trust and easy to recommend.

Yes. Google Search is becoming more AI-driven, which means people may get more answers directly inside search results. That does not mean your website no longer matters. It means your content needs to be clear, helpful, specific and trustworthy, so Google and your audience can understand why your business is relevant.

Yes. SEO is still worth it, but it is changing. People are still searching for answers, services and businesses online, but they are now using Google, social media and AI tools to do it. Strong SEO helps your business show up, builds trust and gives people useful information when they are actively looking for what you offer.

Yes, if the blogs are actually useful. Blogs are a great way to answer questions, educate your audience, improve your website and show your expertise. But they should not be written just to tick an SEO box. The best blogs help real people make better decisions and understand why your business is the right choice.

Start by making your website and content genuinely useful. Answer common questions, explain your services clearly, show who you help, share proof, write helpful blogs and keep your online information consistent. AI optimisation is not about tricks. It is about making your business easier for people and search tools to understand.

No, but it is changing how SEO works. Traditional SEO still matters, but businesses now need to think beyond keywords. Your content needs to answer real questions, show expertise, build trust and be useful enough to be referenced by search engines and AI tools. SEO is becoming more about clarity, authority and helpfulness.

Once you decide to work with us, we arrange onboarding, account access and your content shoot. Your exact start date will depend on current availability, but we make sure everything is properly set up before we begin publishing content.

Yes. You will have a clear main point of contact at Hussell Up who understands your business, strategy and content. You also have access to the wider team responsible for delivering your marketing.

Before we start creating and posting content, we send you your strategy and mood board for approval. This is where you can flag anything that does not feel right, fit the brand or reflect how you want the business to be presented. Once that direction is approved, the content then goes through our own internal review and approval process before publishing, helping us minimise errors and keep everything consistent and on brand.

Yes. Before content creation begins, you’ll approve your strategy and mood board, giving you the opportunity to flag anything that doesn’t feel right for your brand. Once approved, we use that agreed direction to create and manage your content. If something changes within the business or you want to adjust the direction later, just let us know.

Tell us. The strategy and mood board stage is designed to make sure we understand exactly how your business should look, sound and feel before content starts going out. If something still doesn’t feel right, we’ll discuss it with you, understand why and adjust the direction moving forward.

Yes. Strategy, planning, communication, account management and reporting can all be handled remotely, allowing us to work with businesses across the UK. Where your package includes content creation, we’ll arrange to come to you for the shoot.

Yes. On-site content creation is a key part of our service. We come to your business, projects or locations to capture the content we need, with the shoot planned beforehand so we make the most of our time with you.

We’ll have your initial onboarding and strategy process at the start, followed by regular strategy and performance catch-ups throughout our time working together. Day to day, we keep communication straightforward so you can contact us whenever there’s something we need to know or discuss.

Show people what the experience actually feels like. Use video to demonstrate classes, instructors, exercises, the studio atmosphere and client stories. Make it easy for someone who has never attended Pilates before to understand what to expect and how to book.

Strong gyms combine useful content with a clear reason to take the next step. Show the facilities, coaches, community and results, answer common concerns and then give people a simple offer such as a trial, consultation or introductory session.

Educate people, show the humans behind the business and make your expertise easy to understand. Useful Reels and carousels can attract new people, while Stories, client experiences and behind-the-scenes content help turn that attention into trust.

Show the finished result, but also show the journey. Walkthroughs, transformations, project costs, design decisions, client stories and answers to common questions help potential customers imagine what could be built in their own garden and give them confidence to enquire.

Do more than post property listings. Showcase the area, answer buyers' and sellers' questions, introduce the team, share market knowledge and create useful local content. Properties attract attention, but people and expertise are what make someone remember the agent.

Show people why they should visit before asking them to book. Great food and drink imagery helps, but atmosphere, staff, events, local stories and authentic video usually make the biggest difference. Then make booking incredibly easy from your social profiles.

Sell the experience, not just the bedroom. Show the arrival, views, food, surroundings, little details and things guests can do nearby. The aim is to help someone imagine themselves staying there before they ever reach the booking page.

Luxury content should communicate quality without constantly saying the word luxury. Strong photography and video matter, but so do craftsmanship, detail, expertise, storytelling and the people behind the brand. Your content should make the quality of what you do obvious.

No. Quality matters far more than filling the feed. A luxury brand is usually better posting fewer pieces of exceptional content than publishing something mediocre every day simply to remain active.

Usually because they are clearer, more consistent and easier to trust. They know who they are speaking to, they show up regularly, they communicate their value well and they make it easy for people to buy. Growth does not usually come from one magic post. It comes from repeated visibility, strong messaging and consistent action.

You need to look at both, but they tell you different things. Reach shows how many people are seeing your content. Engagement shows whether people care enough to react, comment, save or share. The best marketing usually improves both over time, but the real goal is attracting the right attention, not just chasing numbers.

Usually because the content gives them something. It might teach them something, entertain them, inspire them, help them make a decision or simply make them feel connected to the people behind the business. People rarely follow a brand just because it wants more followers.

People buy when they understand the value, trust the business and feel confident taking the next step. Price matters, but it is rarely the only reason someone buys. People want to know that you understand their problem, can deliver the result and will make the process feel easy.

Viral content usually has a strong reason for people to stop, watch and share. It might be relatable, surprising, useful, emotional, funny, controversial or very specific to the right audience. But going viral should not be the only goal. For most businesses, the best content is not just content that gets views. It is content that gets the right people paying attention.

Your content might not be giving people a reason to respond. Ask better questions, share opinions, create relatable content and talk about subjects your audience genuinely cares about. Comments are also only one measure of engagement. Saves, shares, profile visits and direct messages can be far more valuable.

Show people what you do, how you do it and why it matters. Share your process, your results, your values, your team, your client stories and your opinions. Trust builds when people feel like they understand you before they ever speak to you. The more open, consistent and useful your content is, the more trust you create.

Stop trying to sound like everyone else. The businesses that stand out are the ones that understand their audience, have a clear point of view and communicate with personality. Your process, values, story, experience and standards are what make you different. Your content should make those things obvious.

Usually because they are showing up more consistently, communicating more clearly or giving people a stronger reason to pay attention. Growth often comes from being visible, distinctive and easy to understand. The more clearly people know who you are, what you do and why you are different, the faster trust builds.

Outsource the area that is either taking too much of your time or requires skills you do not have internally. For many businesses that is content creation and social media because it requires strategy, filming, editing, writing and consistent management every single week.

Enough to match your expectations. If you are spending £500 per month, you should expect consistency, not huge growth and daily enquiries. If you want strategy, content creation, regular communication, reporting, meetings and ongoing improvement, that requires a higher level of investment. Be upfront about your budget and expectations before working with a freelancer or agency.

It depends on what you need. If you need one person performing a very specific role every day, hiring internally may make sense. If you need several specialist skills such as strategy, video, design, copywriting and advertising, an agency can often give you those skills without several separate hires.

Doing lots of disconnected things without knowing what is actually working. Marketing becomes far easier when you know who you are trying to reach, what message matters to them, where they spend their attention and how every enquiry eventually found your business.

Look for signs of momentum. Are more people seeing you? Are more people visiting your profile or website? Are you getting more conversations, enquiries, bookings, calls or sales? Marketing does not always work in one straight line, but over time you should be able to see stronger visibility, better trust and more opportunities.

Most businesses should aim to post at least 3 times per week. If you can post more often without dropping the quality, that is even better. The key is consistency. It is better to post 3 strong pieces of content every week than post daily for 2 weeks and then disappear.

Not like they used to. Hashtags can still help categorise your content, but they are no longer the main driver of reach or performance. The strength of your content matters far more than the hashtags you use.

Yes. If you are a founder, business owner or decision-maker, you should be showing up on LinkedIn personally. A business page is useful too, but your personal profile will usually create more trust, more conversations and more opportunities.

Yes, especially if you are a founder, business owner or expert in your field. A personal brand helps people understand who is behind the business and why they should trust you. It does not mean sharing every part of your life. It means showing your thinking, values, experience and personality so people feel more connected to your business.

The best content is content that understands your audience. It answers their questions, shows your process, builds trust and helps people understand why they should choose you. Strong content is usually a mix of education, behind-the-scenes, client results, storytelling, proof, personality and clear reminders of what you offer.

Yes. Social media is great for visibility, trust and conversation, but your website gives people somewhere to go when they want to understand your business properly. It should clearly explain who you are, what you offer, who you help and how to enquire. Social media gets attention. Your website helps turn that attention into action.

Start by making your content more useful and more specific. Answer the questions people ask before they buy, show your process, share proof, talk about your offer and make it clear how people can work with you. Enquiries usually increase when your audience understands what you do, trusts you and knows the next step to take.

Usually it comes down to consistency, clarity or content quality. If people do not quickly understand who you help, what you do and why they should care, they will not stick around. Growth comes from showing up consistently with content that is useful, clear, interesting and relevant to the right audience.

Stop focusing so much on your competitors and focus more on your audience. The more clearly you understand your clients, your process, your values and what makes you different, the easier it becomes to stand out. When your content sounds like you and speaks directly to the right people, you naturally become more memorable.

There could be a few reasons. The most common one is a lack of strategy. If your content does not have a clear purpose, message or audience, you are essentially posting and hoping for the best. Start by answering the questions your ideal clients already have, show your process, build trust and make it clear why someone should choose you.

We need your input, especially at the start. No one understands your business better than you, so your insight helps us create better marketing. But the goal is not to add more to your plate. Once we understand your business, we take as much of the planning, ideas, content and management off your hands as possible.

Yes. We work with businesses across the UK. Some content can be planned and managed remotely, and for content shoots or on-site work we can discuss travel depending on the location, project and level of support needed.

Yes and no. A bigger audience can help with visibility, but follower count alone does not mean much if the wrong people are following you. A smaller audience of the right people is far more valuable than a large audience that never engages, enquires or buys.

As long as they need to be, but not longer. Some videos work best at 7 to 15 seconds, especially quick hooks, behind-the-scenes clips or simple ideas. Others need 30 to 60 seconds if you are explaining something properly. The main thing is keeping the video clear, interesting and easy to watch.

If you can post every day consistently without dropping the quality, yes. But most businesses are better starting with a realistic rhythm they can stick to. Three strong posts per week is better than posting every day for a month and then disappearing. Consistency matters more than short bursts of activity.

It could be because the content is not clear, specific or interesting enough for the audience. Engagement usually drops when content feels too generic, too sales-focused or too disconnected from what people actually care about. Start by making your content more useful, more human and more relevant to the people you want to reach.

AI will replace certain tasks, but not the whole role. Admin, scheduling, research, repurposing and basic content support will become more automated. But strong social media still needs human understanding, creativity, taste, storytelling, buyer psychology and original ideas. The best social media managers will use AI to work smarter, not rely on it to do everything.

Post content that helps your ideal client understand what you do, why it matters, how you work and why they should trust you. A strong content mix should include education, behind-the-scenes, client results, your process, your opinions, your story and clear reminders of how people can work with you.